Actionable web analytics: using data to make smart business - download pdf or read online

By Jason Burby

ISBN-10: 0470124741

ISBN-13: 9780470124741

Realizing every little thing you could approximately each one click on in your website can assist make strategic judgements relating to what you are promoting. This booklet is set the why, not only the how, of net analytics and the principles for constructing a "culture of study" within your company. Why you have to gather a number of different types of information. Why you wish a method. Why it needs to stay versatile. Why your information needs to generate significant motion. The authors resolution those severe questions-and many more-using their decade of expertise in net analytics.

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Extra info for Actionable web analytics: using data to make smart business decisions

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Data is also the endless wave that threatens to overrun every marketing department in the world. Data is in danger of becoming the enemy of progress instead of the foundation of success. Throughout this book, we’ll return to data and the specific actions you need to take to make that data valuable. Before becoming completely consumed with data (and this book will show you exactly how not to be consumed by data), it’s important to examine some of the larger trends that are driving the data onslaught.

The analysts on the team (see Chapter 14 on how to identify and hire those analysts) are working to mine the massive data generated by your marketing activities and reduce it to reasonable abstractions. However, their work is essentially useless without a specific framework in which to act on this data. That framework must include the ability to change. Simply reporting data, even the most positive of data, isn’t sufficient. Every result is an opportunity to make the business better and increase ROI.

When he was used in the proper way in the proper sections of the site, he was successful in increasing conversion. The verdict? Well, it’s not as simple as it sounds. In the end, the company didn’t completely remove the star from their homepage.

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Actionable web analytics: using data to make smart business decisions by Jason Burby


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